Ever gone in for a pair of fresh new Nikes and come out with a fresh pair of black eyes?




We feel your pain.

Mobs of anxious Nike enthusiasts waiting in line for days to get their feet into the newest release from the athletic shoe gurus aren’t going to play nice when those doors open up and that burst of fresh leather and plastic hits their faces. Oh no, they won’t play nice at all.

In an effort to make the experience of landing your fresh pair of sneaks a more enjoyable one, Nike has made it possible for you to reserve a pair via Twitter. Yes, Twitter.

Nike has set up designated “RSVP Dates” on which they will Tweet a hashtagged term relating to the shoe that is being released. Nike’s followers then have one hour to direct message the store with the hashtag, last four digits of their State/Passport/Military/School ID number, and shoe size. A successful Nike shoe reservation will be confirmed by a direct message from Nike to the follower. All that’s left is to snag your sneaks from the store. Done and done.

Check out more info on Nike’s Twitter RSVP here.

What do you guys think? Good idea, or is Nike just getting sneaky (Ha! Because they sell sneakers…get it?) about building their Twitter following?

Would you use Nike’s Twitter RSVP?